About Watch Warriors
Watch Warriors began with a shared love of watches—but quickly became something much bigger.
In February 2026, a visit from Mike’s lifelong friend, Andy of Andys Watches, set in motion a series of events neither of them could have imagined.
Through Andy’s notoriously entertaining TikTok videos—where he rates people’s watch collections (Without Permission)—actor and musician Russell Crowe became part of the story. What started with Russell offering to send a custom Giuliano Mazzuoli MAX watch for Mike and Andy to unbox for their followers, eventually grew into a genuine friendship, with Russell generously gifting each of them a MAX of their own.
For Mike, that generosity came at exactly the right time.
Feeling incredibly fortunate and grateful for the people, experiences, and opportunities that had come into his life, he began thinking about how the watch community could be used for something greater than simply collecting watches.
While creating a deeply personal three-part video series, the name Watch Warriors came to him. It immediately felt like more than a name.
It felt like a purpose.
More than watches
Watch Warriors was created around a simple belief: our passion for watches can become a vehicle for helping others.
What began as an idea grew into a nonprofit organization and, more importantly, a community of people who believe in generosity, compassion, and using what we have been given to make a difference.
Through fundraising campaigns, special watch projects, merchandise, sweepstakes, collaborations, and the generosity of the watch community, Watch Warriors raises money and awareness for charitable organizations and people in need.
Because being a Watch Warrior isn't about the watch on your wrist.
It’s about what you choose to do with your time.
Every second is an opportunity to encourage someone, help someone, give back, or leave the world a little better than you found it.
That’s what it means to be a WATCH WARRIOR.
The Causes We Back
Every release is attached to one named cause, so the money has an address.
Colorectal Cancer Alliance
Funded by the FCK CANCER Heron & Kite collaboration watch.
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Children Incorporated
Funded by our supporter tee — education, food and basic needs for children who need them.
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Early detection
The "Time Waits for No One" line exists to say one thing to the people who read it: get checked early.
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Koala Conservation
A global charity that protects injured, sick, and endangered animals, including koalas, through rescue, treatment, and research programs.
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No percentages. No fine print.
"Every dollar over cost" is a rule, not a marketing line. Here is what it actually means.
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You buy something you’d wear anyway
Each piece is priced to cover production, printing and shipping — nothing padded in for us. We do not carry a marketing budget.
The cost comes off the top
Printing, blanks, shipping, payment fees. Only what it actually takes to put the piece in your hands.
Everything left over is donated
All of it. Not a percentage of profits, not a portion of proceeds — 100% of every dollar over cost.
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